About Us
I am Ailin! I design bold statement jewelry pieces inspired by nature and my Kazakh cultural background for people who love to stand out and enjoy wearing unique and eye-catching jewelry.
I create jewelry for people like you who treasure their individuality, who love to learn about other cultures and beliefs, and who share my love and care for the environment and nature. I design my pieces for those who believe in the importance of spiritual growth and trust that everything has a vibration and energy. Let my jewelry become a delightful part of your life, as each piece that I create has a story and a meaning which can support your spiritual and emotional journey.
I always believed in the universe, as practice shows that whatever you think of or say comes true in one way or another. My brand is my way to give back to society by giving it the push it might need to become its best self. Each one of my pieces has a meaning and I hope it will bring the energy you need to your life.
Studying in elementary school, I was making an outfit for my dolls and my own school uniforms. It only made sense for me to choose fashion as my career. However, learning more about the fashion industry during my education, I realized how wasteful it actually was.
It made me very depressed and discouraged to proceed with my career. I needed to find another way that would make me inspired and joyful. I did not want to give up the idea of making people happy and the world more beautiful through fashion, but now I became more thoughtful. Designing garments made me feel limited by being confined to the boundaries of using ethical and sustainable materials. However, when I discovered jewelry design, I realized that I do not have to sacrifice my ideas when I want to create something. Fine jewelry will last forever, and it can be made from recycled or ethically sourced metals.
I graduated from Parsons School of Design in 2020 majoring in BFA Fashion Design. There, I took a jewelry design class to help me with my thesis and really loved it. I did in a couple of design internships throughout my school and I also worked as a bench jeweler for a jewelry brand in New York. The delicate work with jewelry always made me focused, yet relaxed and joyful.
Seijanova brand was established at the peak of the pandemic right after my graduation. I founded this company to bring joy to my life and to others around me. Making small talismans for myself that will help me get through these unpredictable times, I decided to open a brand to bring and share this joy and creativity with my customers.
Are you ready to make a statement with your style by wearing jewelry that speaks? Find your perfect match in our store today!